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IBM Study: Corporate Social Responsibility

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Placing an added emphasis on corporate social responsibility and ensuring it is at the core of a business' strategy can yield financial benefits, according to a study from IBM. The survey, "Attaining Sustainable Growth Through Corporate Social Responsibility," indicates many companies now view CSR as a growth opportunity and not just a regulatory compliance. Sixty-eight percent of those surveyed say they are using CSR activities to help generate revenue. In addition, many companies also view these types of initiatives as a way to gain a competitive advantage and access new business opportunities. Increased awareness by consumers on issues from climate change to product safety is, in part, driving corporate concern for these issues, according to the survey. In turn, the increased visibility of corporate behavior is influencing consumers' decisions on what to buy and who to buy from, who to work for, who to partner with and where to invest. The survey is based on responses from top executives at more than 250 companies worldwide.

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: cadmusjay

Length: 06:59
Rating: 4.428571
Views: 32491

Tags: environment  philanthropy  accountability  

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Video Comments

TedDGPoulos (November 30, 1999 at 12:00 am)
Discovered in the 21stC: The Underlying Law of Nature.The underlying law of nature may be the world's most useful, profitable and encouraging knowledge.The top 3 General Characteristics of The underlying law of nature are:#1. The Way of All Things#2. The Basis of All Laws and Principles#3. The Basis of All Health, Growth, Efficacy and EfficiencyGoogle it – as a start.The empirical process for identifying the underlying law of nature was discovered in 2008. Soon we may all do so.
Shulox12 (November 30, 1999 at 12:00 am)
pedaso crack el tio lleva la razon en todo lo que dici
mathbruce (November 30, 1999 at 12:00 am)
very interesting thankyouIiiiiiii really do
Victorinox126 (November 30, 1999 at 12:00 am)
he talks like John Malkovich
estahtools (November 30, 1999 at 12:00 am)
I great how IBM india is doing can get more details about India
TedDGPoulos (November 30, 1999 at 12:00 am)
The most useful question ever, isWhat is the underlying law of nature?Be among the first to identify, understand and apply its answer. Why?1. It is the way of all things. (observable)2. It is the basis and absolute reference frame of the principles of thought, intelligence, communication and logic.3. It made possible the formulation of these four principles.4. Conscious use of these principles permit efficacy and efficiency to multiply in business and life.Google it, as a start.
yuki19861130 (November 30, 1999 at 12:00 am)
Really helpful~
GenesisBM2009 (November 30, 1999 at 12:00 am)
great video. It is very important that organizations understand their responsiblities towards all their stakeholders which will eventually lead to their growth in the future.
harjinderbhambra (November 30, 1999 at 12:00 am)
George Pohle
bando8000 (November 30, 1999 at 12:00 am)
If we are to make progress we must make the connection between the underlying law of nature and the subject of this talk.

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