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No Logo: Brands, Globalization & Resistance

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http://www.mediaed.orgFeaturin... Naomi Klein.In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors?No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

Channel: News & Politics
Uploaded: December 31, 1969 at 6:59 pm
Author: ChallengingMedia

Length: 03:03
Rating: 4.62
Views: 60447

Tags: Activism  Consumerism  Critical  Education  Globalization  Jhally  Klein  Literacy  Media  MEF  Naomi  Resistance  Sut  sweatshops  

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Video Comments

Candice7 (December 31, 1969 at 6:59 pm)
i like how some people always comment on the opposite of what this video is about... just wanted to point that out... lol(feel free to insult.....now)
elflipo2 (December 31, 1969 at 6:59 pm)
what happens when all that is taken awaythe hippy won't care ^=) so tru man
chinasucksforever (December 31, 1969 at 6:59 pm)
Globalization = New Communism.
bob44466 (December 31, 1969 at 6:59 pm)
crime, poverty, war? these things don't consern me what concerns me is some guys name on my pants WTF!!
volleyballteamman (December 31, 1969 at 6:59 pm)
Holly motherf**ker!
CameronJamesMcQuade (December 31, 1969 at 6:59 pm)
If anyone is interested in studying concepts like these.. University courses are available to further your knowledge. For example, The Philosophy behind marketing and the Physcology behind art are common courses available at Canadian Universities.
BlacklitFloater (December 31, 1969 at 6:59 pm)
heheheheheeheh HAHAHAHAHAHA
icelez (December 31, 1969 at 6:59 pm)
what happens when all that is taken awaythe hippy won't care
Jokertattooo (December 31, 1969 at 6:59 pm)
BEWARE THE VIOLENT HIPPIE
Caramonn (December 31, 1969 at 6:59 pm)
"all computer can be recycled"???!!? Please don't speak nonsense. Most computers can not be recycled. The flat screen is very toxic. The wastes have to be kept somewhere. However some computer screens can be recycled (but very few since customers would rather buy a cheaper computer). End of talk, grow up.

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